Categories & Criteria
What Makes A Podcast Independent?
For the purposes of these awards, a podcast is considered independent if it is produced without the financial support of a large organisation such as a publishing company, or brand, and is not fronted by high profile celebrities for whom this is one of many revenue streams. Podcasts that have featured high profile guests will still be considered. If you're unsure whether your podcast qualifies you can get in touch with Emma to discuss.
To be eligible for entry you'd ideally have released at least 10 episodes of your podcast in the last 12 months OR it's a contained mini-series, OR you've been podcasting for a while and have a notable back catalogue but have been a bit sporadic in the last 12 months.
Your podcast has to be hosted on a platform that is easily accessible to all (e.g. cannot be only available on a private feed for subscribers). Episodes entered must be from the last 12 months, which for the purposes of these awards runs from 1st May 2022 to 31st May 2023.
Inclusivity and Underrepresented Communities
Inclusivity is very important to us. We especially want to hear from podcast hosts with gender identities underrepresented in podcasting, members of the LGBTQIA+ community, people of colour, anyone with disabilities or other marginalised groups, especially if your podcast is aimed towards those communities.
UK vs Non-UK Podcasts
Currently only podcasters that are based in the UK or Ireland are eligible to enter the awards.
Entering Your Podcast
You can enter the same podcast in multiple categories if you think that it straddles a few different sectors. The first entry will be charged at £30, subsequent entries will be charged at £5 each.
We also have two categories that are free to enter, Best Podcast Jingle & Best Podcast Artwork but you must have entered one of the other categories in order to qualify for these. Once you've entered one of the paid for categories you'll be emailed a link to enter these.
Overall Podcast of the Year cannot be self entered, but will instead be chosen by the judges from the winners of all the other categories.
For each category we want to know the following:
- How long you’ve been doing the podcast
- Average weekly/monthly listeners
- How your podcast serves the community it is designed for
- What makes it different/stand out from others in this sector
You'll also be asked to upload a Pod.Link to your three favourite episodes of your show, with a timestamp for your favourite 15 minutes from each. There's no need to edit your podcast down to just 15 minutes.
Arts & Culture
This category is for podcasts that cover any aspect of the world of arts and culture. Whether that’s interviewing figures from the arts, a run down of the latest exhibitions, an exploration of cultural themes including food and drink, a closer look at society and the way it works or a breakdown of the hottest theatre shows in town, we want to hear about your show.
Whether it’s fiction, non-fiction, genre specific or spanning all topics, if your podcast covers books this is the one for you.
A broad term which leaves it open to you to decide if this one is for. Do you chat about all things marketing? Are you giving tips on how to become a small business owner? Are you hosting an online version of The Apprentice? If this sounds like your podcast then enter it here.
Children's & Young Adults
If your podcast caters for a younger audience then this is the one for you. Whether it's educational, entertaining or shining a light on world issues in an easy to understand way for the next generation then we want to know about it.
Maybe you created a monthly stand-up show, maybe you and your mates sit around chatting and the results are hilarious. Maybe you talk about the latest comedy gigs you’ve been to, or maybe you give a rundown of the best comedic performances of all time. If it’s funny we want it in this category.
Do you seek to teach your audience something new or give them a better understanding of the world around them? Then this is probably the category for you.
Do you create a completely scripted podcast that takes listeners into a fictional world? Does each episode or series of episodes tell a story that allows them to escape reality for a while? Then this is the category for you.
Films & TV
If you cover any aspect of film or TV, whether it’s focusing on brand new releases or forgotten gems, then enter it here.
Are you chatting about the world of eSports or the hot new releases from your favourite game designer? If it lives in the world of video gaming, then tell us about it here.
Health & Wellness
Maybe you’re telling your listeners about your own journey towards better health, or featuring guests that have had life changing treatments, or simply teaching the joys of eating well. If your podcast is aiming to improve the wellbeing of your listeners then enter it into this category.
Does your podcast feature discussions on those things that can’t quite be explained by science? Or maybe you focus on horror, whether that’s books, film, or theatre shows, if it’s horrific it’s probably exactly what we want to know about.
Whether it’s classical or drum ‘n’ bass or anything in between, if you’re talking about it on a regular basis on your podcast then enter it here.
News & Politics
With such a turbulent time in the world at the moment there is plenty to discuss in both news and politics. Maybe that’s what you’re doing and if so, that’s why you should be entering this category.
If you’re creating a podcast about sport, any sport, then enter it here. Football fanatics? Cricket champions? Boxing boffins? Enter the sports category and let us hear what you’ve got to say.
Whether it’s the latest tech for your home or new advances in AI, whatever gets you talking we want to know about it.
This is an area that has seen a huge growth in interest in recent years, but does your podcast have a new take on true crime? Tell us how you tell your stories in this category.