Joni Deutsch
VP of Marketing & Audience Development
The Podglomerate
Award-winning audio professional and NPR veteran with 10+ years of outstanding experience as a project manager, podcast marketer, and audience growth specialist with a leadership approach which fosters design thinking, collaboration, innovation, and inclusion.
I'm currently the VP of Marketing and Audience Development at The Podglomerate. In this newly-created role reporting to CEO Jeff Umbro, I lead marketing and audience growth strategy for a high-profile portfolio of podcast clients including NHPR’s “Bear Brook” (downloaded 25 million times and praised as one of the "best true crime podcasts" by The Guardian and Paste Magazine) and Magnificent Noise & PRX’s “This Is Dating” (named “one of the best podcasts of 2022” by New York Times and Vulture), as well as PBS, NPR stations, Freakonomics Radio, MIT, Harvard, iHeart, Hubspot, and more.
I was previously podcast manager at WFAE 90.7 (Charlotte NPR), where I led the inaugural Charlotte Podcast Festival (named one of the “best podcast conferences” by Buzzsprout) and managed nationally-recognized podcast teams like She Says, FAQ City, and SouthBound. I was also creator and host of the WFAE's music podcast Amplifier, named "Best Podcast" by Charlotte Magazine and honored for "Excellence in Innovation" by the Murrow and Webby Awards (named "The Internet's Highest Honor" by The New York Times).
I began my radio career in Lexington, Virginia, as music director and assistant general manager at WLUR 91.5 FM. Following this, I joined West Virginia Public Broadcasting as the creator and host of the weekly music program A Change of Tune and the critically-acclaimed 30 Days of #WVmusic podcast (heralded as "local programming that transcends location" by Poynter, which placed the series next to Mr. Rogers and Terry Gross on the list of "50 Ways to Celebrate the 50th Anniversary of the Public Broadcasting Act").
In 2015, I became assistant producer and (first female) guest host for NPR Music’s live performance radio program Mountain Stage (heard on 270+ stations), making me the youngest host of a nationally syndicated public radio program at the age of 24.
My work has been featured on NPR and NPR Music, Current, Harvard's Nieman Lab, American Press Institute, the Corporation for Public Broadcasting, and more, as well as speaking engagements at major public media and podcasting conferences across the nation.
I graduated from West Virginia University in 2014 with a Bachelor's in advertising and public relations. I am also a graduate of American University with a Master of Arts in Strategic Communication.