Danni Haughan is a Podcast Strategy Consultant for her own venture, Crafted Sound, and Head of Podcast Strategy at the children's audio agency Small Wardour. She advises clients on all aspects of their podcast strategy - from content development, distribution and discoverability to launch, promotion and monetisation. Prior to that she lead the Apple Podcasts business in Europe for 8 years, focusing for the first five years on the editorial of the storefronts and the managing of partner relationships (including Australia and New Zealand). For the final three years her focus was business development and the launch of Apple Podcast Subscriptions in UK, Ireland and Northern Europe. Before working at Apple she was an Audiobooks Editor and Podcast Producer at Penguin Random House.  Danni is a long-time podcast listener and loves to think creatively about all the wonderful possibilities of audio. She is passionate about getting children listening and the benefits it can bring to them and their families. She loves to empower creators to achieve the best for their shows and help listeners discover the stories that are just right for them.